As we all know the key to success for any company is effective marketing; the more the customers you have, the larger your sales and the more your profits. Hence for all, shift your marketing strategies to digital marketing today. Do not think about the risks as there are no risks in digital marketing. You can be sure that your money would not go to waste as digital marketing benefits your company greatly. The benefit from digital marketing is not necessarily monetary but you can view it as more and more exposure for your company and your products. Keep in mind that as the number of people who know about your company increases, so will your sales and as a result your profits.
If you don’t own the ISBN, you do not own all the rights to your book (I don’t care what Tell All Publish Academy Review and Bonus companies claim). If a company “assigns” you a “unique” ISBN, you do not own the publishing rights to your book and the publisher who allegedly assigned you that number will make two or three dollars (or more) off every book you sell. That includes books you buy (sell to) yourself. Most online publishers would rather you didn’t know that.
As it turns out, there is a lot more to running an advertising campaign on the internet than what we would think of sometimes. Given this fact, I knew that I was going to want to make sure I hired a digital marketing agency every time I did something big in this realm. Not hiring a team like this is just being arrogant, and that was not something I was going to allow for in my business.
Fair Return of Book’s Original Production Files If you ever decide to switch publishers or, for some other reason, you wish the return of your book’s production files, how easy or difficult is it to obtain them? If you terminate your contract within 18 months, iUniverse makes the author pay $750 for the PDF press-ready book cover file and another $750 for a press-ready create ebook interior. That’s a lot of money. BookSurge refuses to give departing authors their production files. And Aventine gives authors a digital copy of cover and interior production files as part of their package. Go figure.
This site provides 2 kinds of free files, PDF files and Word Doc files. Input the keywords in the search bar and choose the format of the files, click OK. Then there will be a list of files returned. The key feature of this PDF resource site is that it updates its database frequently. They upload about 20,000 files to the database every day.
With our client who’s considering Kindle publishing, we have all the three ingredients either in place or coming together. We’ve got a stunning professionally executed cover design. A really strong and professionally created website (with full social networking and blogging capability, of course). And an excellent text. We still need to do a few additional things – copy-editing, proofing, and lots more investment of time on digital marketing – but the essentials are all there. It’s going to be a heck of an adventure and I’d guess that we’ll make more money via self-pub than we could ever have done by the wrong kind of traditional strategy. It’s a new world out there, and we’re looking forward to setting sail.